Good article about the impact storytelling has in business and personal life. A couple good quotes: "A story expresses how and why life changes. It begins with a situation in which life is relatively in balance."
"A good storyteller describes what it’s like to deal with these opposing forces, calling on the protagonist to dig deeper, work with scarce resources, make difficult decisions, take action despite risks, and ultimately discover the truth."
"All great storytellers since the dawn of time—from the ancient Greeks through Shakespeare and up to the present day—have dealt with this fundamental conflict between subjective expectation and cruel reality."
Thursday, February 11, 2010
Storytelling That Moves People
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