Wednesday, February 17, 2010

Improving the Content on your Website

5 key questions any website or product page should answer:

Why me? (Why should they lis ten to you?)
Why you? (Who is per fect for this offer?)
Why this? (Why is this prod uct per fect for them?)
Why this price? (Why is this offer so valuable?)
Why now? (Why must they not wait?)

These are crucial! If your website is getting traffic but lacking conversion make sure your content/product pages address these 5 questions.

in reference to: http://www.michelfortin.com/the-seven-deadly-sins-of-website-copy/ (view on Google Sidewiki)

No comments:

Post a Comment