The Next Big Opportunity - Mobile Commerce

The next big opportunity - M-Commerce or more specifically Mobile Retailing - M-Retail. Today almost everyone has an iPhone, Smart Phone, iPad or Tablet, or easy access to the internet 24/7 so why not give people a way to buy YOUR items conveniently. Apps are convenient to use and accessible virtually anywhere.

What is Mobile Commerce - M-Commerce?

M-Commerce or Mobile Commerce is the exchange or buying and selling of commodities, services, or information on the Internetthrough the use of mobile handheld devices. To learn more about mobile commerce visit the Mobile Marketing Association website: http://mmaglobal.com/ .

What is Mobile Retailing - M-Retail

Mobile Web - features online channel sections and categories of products for information gathering, product demo, and feature comparisons

Mobile Coupons - Discounts and Rebates that are used to increase sales and customer loyalty.  Coupon Types include:

• Cents or Dollar Off 
• Buy-One-Get-One-Free or BOGO
• Multiple Purchase 
• Time Release 
• Self Destruct 
• Crossruff
• Sweepstakes 
• Universal 

Mobile Retail Applications - Functional applications for applications for iPhone, Windows Mobile, Android or Blackberry and other smart phone devices that provide consumers with new brand experiences with advanced graphic interface and touch-screen features to browse, compare, and even order products. An ideal mobile retail platform must consist of standards-based mobile marketing, product catalog, search, compare, order, and payment experience. Mobile retailing needs the 'readily-usable and mass market-ready' standards for widespread adoption by consumers and enterprises alike.
What is Mobile Marketing - mMarketing                                                                                                                                        
M-Marketing - presently mobile marketing is made up of 7 components:

• Messaging (SMS and MMS):
• WAP - Wireless Application Protocol & Mobile Web: Mobile website, mobile applications
• Streaming Media: Mobile TV, Mobile Video, 
• Downloadable Content: A content discovery method where the user calls a phone number, during which their mobile phone number is captured, and a data connection is subsequently made to the handset (SMS, WAP push). 
• IVR: Interactive Voice Response: A content discovery method where the user calls a phone number, during which their mobile phone number is captured, and a data connection is subsequently made to the handset (SMS, WAP push). A charge for the call registers once the mobile connection has been made. 
• Mobile Search: Executing a search via mobile Internet.
• QR Codes: Mobile Bar codes customers can capture with their camera to search or find products

Stay tuned or submit your questions about information, suggestions, and ways you can tap the Next Big Opportunity.