Bobby Cintolo's Blog
Bobby Cintolo's eCommerce, Wine, and Marketing Blog
Monday, May 6, 2013
Dashboard Plus App Makes Selling Online Fun
If you are like me, one of the first things you do in the morning is grab your iPhone.
You might check your email, your Facebook, and your Twitter feeds in the darkness
before jumping out of bed. With Dashboard Plus by Nexternal you can now also
check your sales metrics! With a simple click to launch the Dashboard Plus app, you
can instantly see a powerful snapshot of your business. The dashboard
shows how many orders you have received that day (or night) along with revenue
generated - all in real-time. Other sale metrics such as new vs. returning customers,
number of visitors, and top selling products, are displayed in a beautiful, easy to read
graphic format. Merchants can set target revenue goals and instantly determine if they
are on target to hit their numbers.
For those online merchants that are neurotic about orders, Dashboard Plus even comes
equipped with push notifications. Users can optionally be notified every time an order
is placed with a cash register “cha-ching” sound that will instantly put a smile on your
face.
Dashboard Plus is available for free in Apple’s App Store and can be downloaded here.
If you aren’t currently using Nexternal’s eCommerce platform, a demo mode is available
once you launch the application. This application is truly innovative, but most of all it
makes selling online a heck of a lot of fun.
Monday, April 8, 2013
Google Tutorials " #SEO Basics" & "#SEO Starter Guide"
#ECommerce Merchants and marketers should checkout the following #SEO Tutorials from Google (pdf downloads):
Google SEO Cheat Sheet
Google Search Engine Optimization Guide
Google SEO Cheat Sheet
Google Search Engine Optimization Guide
Wednesday, April 13, 2011
Online Wine Consumer Market Research Data - 2010
The Wine Market Council has great market research data on online consumer trends of 2010. Here's the important stuff:
eCommerce and Direct to Consumer Wineries and Wine Merchants need to know this information in order to make the appropriate adjustments to their marketing campaigns, promotions, and content.
Feel free to contact me if you have any questions or need assistance making adjustments.
eCommerce and Direct to Consumer Wineries and Wine Merchants need to know this information in order to make the appropriate adjustments to their marketing campaigns, promotions, and content.
Feel free to contact me if you have any questions or need assistance making adjustments.
Thursday, January 20, 2011
Thursday, January 6, 2011
3 Keys to Effective Mobile Marketing - Location, Content, Brand
Caroline Giegerich made great points in her Mashable article: The Art of the Checkin: From Location to Content to Brand. Location, Content, and Branding are 3 keys mobile marketers need to focus on in the future. Mobile Consumer's will soon (if they do not already) expect personally tailored promotions, messages, and campaigns using:
Location:
This means that us marketers need to be on our game. Our content needs to be specific and we need to abide by new privacy parameters and functionality. Here are some mobile marketing content management tools:
Content:
What are your thoughts? How important do you think location, content, and branding are to the mobile web? Why?
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Location:
- (LBS) Location-based Services
- Proximity Systems
- Bluetooth & Infrared Capabilities
This means that us marketers need to be on our game. Our content needs to be specific and we need to abide by new privacy parameters and functionality. Here are some mobile marketing content management tools:
Content:
- (MO) Mobile Originated Messaging
- Mobile Banner Ads
- QR Codes
- Voice Messages
- Mobile Web Apps
- Mobile Websites
What are your thoughts? How important do you think location, content, and branding are to the mobile web? Why?
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Tuesday, January 4, 2011
The Next Big Opportunity - Mobile Commerce
The next big opportunity - M-Commerce or more specifically Mobile Retailing - M-Retail. Today almost everyone has an iPhone, Smart Phone, iPad or Tablet, or easy access to the internet 24/7 so why not give people a way to buy YOUR items conveniently. Apps are convenient to use and accessible virtually anywhere.
Mobile Coupons - Discounts and Rebates that are used to increase sales and customer loyalty. Coupon Types include:
What is Mobile Marketing - mMarketing
M-Marketing - presently mobile marketing is made up of 7 components:
What is Mobile Commerce - M-Commerce?
M-Commerce or Mobile Commerce is the exchange or buying and selling of commodities, services, or information on the Internetthrough the use of mobile handheld devices. To learn more about mobile commerce visit the Mobile Marketing Association website: http://mmaglobal.com/ .What is Mobile Retailing - M-Retail
Mobile Web - features online channel sections and categories of products for information gathering, product demo, and feature comparisonsMobile Coupons - Discounts and Rebates that are used to increase sales and customer loyalty. Coupon Types include:
- Cents or Dollar Off
- Buy-One-Get-One-Free or BOGO
- Multiple Purchase
- Time Release
- Self Destruct
- Crossruff
- Sweepstakes
- Universal
What is Mobile Marketing - mMarketing
M-Marketing - presently mobile marketing is made up of 7 components:
- Messaging (SMS and MMS):
- WAP - Wireless Application Protocol & Mobile Web: Mobile website, mobile applications
- Streaming Media: Mobile TV, Mobile Video,
- Downloadable Content: A content discovery method where the user calls a phone number, during which their mobile phone number is captured, and a data connection is subsequently made to the handset (SMS, WAP push).
- IVR: Interactive Voice Response: A content discovery method where the user calls a phone number, during which their mobile phone number is captured, and a data connection is subsequently made to the handset (SMS, WAP push). A charge for the call registers once the mobile connection has been made.
- Mobile Search: Executing a search via mobile Internet.
- QR Codes: Mobile Bar codes customers can capture with their camera to search or find products
Stay tuned or submit your questions about information, suggestions, and ways you can tap the Next Big Opportunity.
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